The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.
The Fundamentals of Design Management 1st Edition is written by Kathryn Best and published by Bloomsbury Visual Arts. The Digital and eTextbook ISBNs for The Fundamentals of Design Management are 9781350034570, 1350034576 and the print ISBNs are 9782940411078, 2940411077.
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