Social Media Management

Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author’s extensive experience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future.nnstrongFEATURES/strongnn* strongClear and relevant framework:/strong Offers a clear model for developing strategies to maximize the business value of social mediann* strongAccessibility:/strong Written is an accessible style, highlighted by numerous visual examples of social media in practicenn* strongComprehensive:/strong Addresses key topics in this evolving field, from targeting social audiences and developing a company’s social brand strategy to managing crisis with social media and measuring social media resultsnn* strongPractical:/strong A final chapter,

Additional ISBNs: 9780190296339, 019029633X, 9780190296346, 0190296348