This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas. It can work as a supplement or primary text for any class or seminar dealing with the legal aspects of branding. First and foremost, brand marketers must develop legally protectable brand identifiers or elements such as the brand name and packaging that can both identify and to some degree position the brand in the minds of consumers. While much of this book examines legal issues associated with developing a new brand, the final chapter examines legal issues related to large successful brands.Additional ISBNs: 1683280865, 9781683280866Petty’s Branding Law: A Guide to the Legal Issues in Brand Management 1st Edition is written by Petty,Ross and published by West Academic Publishing. The Digital and eTextbook ISBNs for Petty’s Branding Law: A Guide to the Legal Issues in Brand Management are 9781683280866 and the print ISBNs are 9781634604772, 1634604776.
Petty’s Branding Law: A Guide to the Legal Issues in Brand Management
$63.75 $15.94
This is a digital product.
Lifetime, High Quality, Printable.
Q & A
Ask a question
Your question will be answered by a store representative or other customers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Thank you for the question!
Your question has been received and will be answered soon. Please do not submit the same question again.
Error
An error occurred when saving your question. Please report it to the website administrator. Additional information:
Add an answer
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Thank you for the answer!
Your answer has been received and will be published soon. Please do not submit the same answer again.
Error
An error occurred when saving your answer. Please report it to the website administrator. Additional information:
File formart download: PDF or EPUB. (You will receive a download link for the file in one of two formats: PDF or EPUB.)
Enter your Email correctly. Download link is sent to your Email.
Related products
Environmental
Criminal Law
Government
Law
Jurisprudence
Jurisprudence
Reviews
There are no reviews yet