Airline Operations and Management

Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.Additional ISBNs: 1138237531, 1138237523, 1315299593, 9781138237537, 9781138237520, 9781315299594, 1315299585, 1315299577, 9781315299587, 9781315299570Airline Operations and Management: A Management Textbook 1st Edition is written by Gerald N. Cook; Bruce Billig and published by Routledge. The Digital and eTextbook ISBNs for Airline Operations and Management are 9781315299570, 1315299577 and the print ISBNs are 9781138237520, 1138237523