Achieving Excellence in Fundraising

Still a classic in the field originally developed by Hank Rosso, this comprehensive, edited volume retains its primary focus of being the “go to resource” covering essential knowledge of the practice of fundraising and each step of the fundraising cycle. The book is organized into Eight parts. Part One posits fundraising as the art of relationship building, Part Two lays out the elements  of an institutional development plan, Part Three focuses on donor dynamics and motivation including detailed discussion of donor segments, Part Four concentrates on marketing and solicitation with an emphasis on direct mail, social media, events and other techniques. Part Five is about the role of volunteers and includes contemporary methods of attracting and retaining them. Part Six focuses on leadership and management and focuses on building a well-run fundraising program and the role of fundraiser as organizational leader. Part Seven covers ethics, accountability, transparency, legal guidelines and regulatory imperatives. Part Eight explores fundraising as a profession, the importance of credentialing and resources available for fundraisers who want to improve their skills and/or advance in their careers.Achieving Excellence in Fundraising 4th Edition is written by Eugene R. Tempel, Timothy L. Seiler, Dwight F. Burlingame and published by Jossey-Bass. The Digital and eTextbook ISBNs for Achieving Excellence in Fundraising are 9781118853740, 1118853741 and the print ISBNs are 9781118853825, 1118853822.