ABC’s of Relationship Selling 13e trains the readers on a specific yet generic step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence more than any other text in the market: from planning and the approach to closing and follow-up for exceptional customer service. nbsp;The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline.nbsp;
Additional ISBNs: 9781260169829, 1260169820, 9781260316643, 1260316645
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