The Essentials of Business Research

The , 2e, is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the following:

• Secondary research and data mining
• Business research ethics
• Internet research
• Qualitative data analysis
• Data collection tool design and deployment
• Qualitative and exploratory research
• Statistical analysis
• Research report preparation

Additional ISBNs: 9781942041474, 1942041470, 9781942041504, 1942041500