Authors: Philip Kotler, Kevin Keller
Release: Published by Pearson Education, publishing as Prentice Hall, 2012.
Size: 48.75 MB
The overriding goal of the revision for the Marketing Management 14th Edition PDF Ebook Free was to create as comprehensive, current, and engaging MBA marketing textbook as possible. Where appropriate, new material was added, old material was updated, and no longer relevant or necessary material was deleted. Marketing Management 14th Edition PDF , allows those instructors who have used the 13th edition to build on what they have learned and done while at the same time offering a text that is unsurpassed in breadth, depth, and relevance for students experiencing Marketing Management PDF for the first time. The successful across-chapter reorganization into eight parts that began with the 12th edition of Marketing Management by Philip Kotler PDF has been preserved, as well as many of the favorably received within-chapter features that have been introduced through the years.
Brand new opening vignettes for each chapter of set the stage for the chapter material to follow. By covering topical brands or companies, the vignettes are great classroom discussion starters.
Almost half of the in-text boxes are new in Marketing Management Kotler 14th Edition PDF. These boxes provide vivid illustrations of chapter concepts using actual companies and situations. The boxes cover a variety of products, services, and markets, and many have accompanying illustrations in the form of ads or product shots. The end-of-chapter section in now includes two Marketing in Action mini-cases highlighting innovative, insightful marketing accomplishments by leading organizations. Each case includes questions that promote classroom discussion and analysis.
Dramatic changes in the marketing environment have occurred in recent years in particular, the economic, natural, and technological environments. Throughout the new Marketing Management Kotler 14th Edition PDF , these three areas are addressed, sometimes via new subsections in chapters, with emphasis on marketing during economic downturns and recessions, the rise of sustainability and green marketing, and the increased development of computing power, the Internet, and mobile phones. These new marketing realities make it more important than ever for marketers to be holistic in what they do, the overriding theme of this text.